We are explaining the benefits and types of digital marketing.
Table of Contents
What is Digital Marketing?
When marketing is done using the internet and electronic devices, it is called digital marketing. Marketing done through television, radio etc. and mobile SMS marketing is also part of digital marketing. But nowadays by digital marketing, we mean marketing done on platforms run through the Internet. It means when we provide the information of our products, services and offers to the customers through social media platforms, websites, emails, etc.
Top Benefits of Digital Marketing
Below are 5 benefits of Digital Marketing:
1. Global Reach
It is almost impossible to promote a business all over the world, but digital marketing makes it possible. We can reach millions of peoples all over the world in a short period through social media, websites, emails etc.
2. Cost Effective
Conventional marketing is very expensive. But through digital marketing, we can promote our business all over the world without any cost using platforms like social media and search engine optimization and reach a very large audience. Even on paid campaigns, we can set a limit as per our convenience.
3. Audience Engagement
Digital marketing is a tool to connect users and businesses. Customers can get any kind of information about the product or service. In this way, businesses can also improve their products and services by taking feedback from users. Options like online surveys, instant messaging and comments make it possible.
4. Interest Based Targeting
It is one of the top benefits of digital marketing. Based on the user’s prior interest, we can target specific users who are interested in our business. Search engines reach our ads to such users. In this way, we can only contact users who are interested in our products. This saves our time and efforts and also has more chances of conversion.
5. Brand Building
By constantly sharing valuable content, we can increase the identity of our brand. This increases the customer’s confidence in our business.
Types of Digital Marketing
1. Search Engine Optimization (SEO)
Search engine optimization is one of the most important types of digital marketing. Seo is a process of optimizing our website to rank higher on search engine result pages (SERPs). When users search any query on the search engine, (google, yahoo, Bing, etc.) page appears with many results, called the search engine result page.
Higher the rank of a website on the search engine result page, higher will be the traffic (number of users visiting our website). In this way, there will be a lot of organic traffic on our website, for which we do not have to pay any charge.
search engine result page (SERP):
2. Search Engine Marketing (SEM)
When we pay an amount to the search engine to bring traffic to our website, it is called search engine marketing. Example- google ads etc. using this we can rank on top of search engine result page in a few hours. But we need to pay continuously to stay on top. There are many options in Google Ads, which we can choose according to our business needs. Example display ads, video ads, display ads, search ads etc.
Search ad is shown below, which is the type of Google ad.
3. Social Media Marketing (SMM)
We can promote our brand products and services using social media platforms like Facebook, LinkedIn, Instagram, twitter etc. this is called social media marketing. Both paid and unpaid options are available. We can build a page on these platforms without any charge. And by paying some amount to these platforms, you can reach your page to a large audience. Paid option helps us to reach more people in less time, who are interested in our business.
4. Content Marketing
Content marketing involves creating and posting quality content to engage with audiences. We have to create content keeping in mind the target audience. According to the need, we make content in the form of video, articles, graphics, etc. For example, we can create blogs, make videos in which we can explain things related to our business and bring good traffic to our website. We can also increase the traffic of our website by sharing content through social media as well as make people aware of our business.
5. Email Marketing
Email marketing is one of the types of digital marketing in which we send new offers, new service details to our users through emails in the form of text video infographics. It helps us to keep users connected with us.
6. Affiliate Marketing
In affiliate marketing, we link to the products and services of our partner ecommerce business on our website. If a user buys that product or service through our link, then the partner business gives a commission in return. In this way, we can make it a good income source.
7. Mobile Marketing
Mobile marketing is focuses on reaching the target audience and engaging with them through mobile devices. And all this is done on mobile devices through push notifications sent by websites and apps, location-based services, etc.
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